So Viacom sued YouTube (consequently Google) for U$ 1 billion. Are they really thinking that will win this lawsuit? YouTube is not responsible for the content posted in the web page. Each user could post the movie that one thinks is good. What YouTube could do and really do is receive complaints about copyrighted materials and take out those items. They claim they are doing this with Viacom owned content, but Viacom complains that this is not fast enough. Man, the users everyday send to YouTube thousands of movie clips and it's humanly impossible to someone watch every movie and say if it is copyrighted or not. They make the searches based on the tags chosen by the users. If someone send a video with a tag that don't relate with the content, the YouTube engine won't be able to tell what it really is. Another thing that Viacom fails to grasp is that YouTube is a great way to promote their products. A new show, a new band with the right treatment could be a YouTube star. They have to think YouTube as a ally not a enemy. And I don't think that YouTube will loose this. They are getting a lot of experience with lawsuits... A couple months ago, YouTube was blocked here in Brazil. But it wasn't a corporation complaining. A Brazilian model and TV host was gotten in tape having sex in a Spanish beach in broad daylight. A lot of users after getting the video put it in YouTube. Even after YouTube agreed in taking the content out of the site, Daniela Cicarelli choose to sue the site and tried to put it offline. Helped by a judge that hasn't the minimum internet education she win in first instance and YouTube was blocked. But a week or two after that, noting that this wasn't the best solution, the sentence was revogued and YouTube was free again. And I think that this is what will happens in the worst case scenario. The best case, YouTube'll win and Viacom will loose a big business opportunity. 'Till next time...
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